Dyson Appliances Ltd. and its Approach to Innovation

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Case Details:

Case Code : OPER087
Case Length : 27 Pages
Period : 2000-2009
Organization : Dyson Appliances Ltd.
Pub Date : 2009
Teaching Note :Not Available
Countries : UK; Europe; US
Industry : Electricals & Electronics

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Yet Another Innovation at Dyson... Contd...

"The advantages of our high-speed motor is that it's a third of the size of the conventional brushed motor it replaces, a third of the weight, and it's twice as efficient. It can produce twice the power or it can run twice as long for a given amount of battery,"⁶ said Dyson.

With sales of US$ 6 billion worldwide in 2008, DAL had emerged as a market leader in the vacuum cleaner market, cornering a share of 32 percent in the US market and 46 percent in the UK market.⁷,⁸ Analysts pointed out that DAL was able to achieve the market leadership position because of the company's constant focus on engineering and innovation.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Ever since breaking into the vacuum cleaner market with the first bagless vacuum cleaner in 1994 that took the market by storm, the company had churned out innovative models of vacuum cleaners at regular intervals that firmly established it as the market leader. And the company's innovation was not restricted to vacuum cleaners alone. The Contrarotator (a washing machine) and the Dyson Airblade (hand dryer) were also hailed by experts as being equally innovative...

Excerpts >>

6] Alok Jha, "James Dyson Calls on UK Government to Back Environmental Engineering Projects," www.guardian.co.uk, June 25, 2009.

7] "Innovation: Dyson Brings Us Eco-Friendly Hand Dryer," www.foxbusiness.com, May 9, 2008.

8] "Sir James Dyson and Family," http://business.timesonline.co.uk, April 27, 2008.

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